I collaborated with strategists and designers on integrated campaigns for LinkedIn. I primarily created B2B email campaigns, video scripts, case studies, landing pages and ads, maintaining brand voice and tone consistency. I also played a role in AI copy experimentation and process development for the team.
I developed copy for all brand products and solutions, targeted toward businesses and recruiters looking to grow their teams. Product copy included emails, ads, and web content for LinkedIn Recruiter, LinkedIn Sales Navigator, LinkedIn Jobs, LinkedIn Learning, and LinkedIn Talent Insights.
B2B Product Copy
More Than A Refugee
I worked on social impact campaigns for important causes like World Refugee Day. LinkedIn provided resources for leaders to hire skilled refugee talent, and resources for refugee job seekers to find their next role. Our team created a landing page and social content, including success stories focused on the benefits of hiring refugees.
Opening Video for LinkedIn’s
SK23 Annual Event
Bringing together multiple interviews with LinkedIn staff for their 2023 internal summit focused on the theme, “Reconnect.”
